Nguyễn Minh Bình Phương
Tiến sĩ Quản trị
Thỉnh Giảng
Email: phuongnbm@ueh.edu.vn
QUÁ TRÌNH ĐÀO TẠO
- 2024, Tiến sĩ, Quản trị, UEH
- 2019, Thạc sĩ, Quản trị kinh doanh, Nanhua University
LĨNH VỰC ĐÀO TẠO - NGHIÊN CỨU
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Đại học
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Thạc sĩ
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ThS - Kinh doanh (83401)
- ThS - Quản trị kinh doanh (8340101)
- ThS - Kinh doanh thương mại (8340121)
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Tiến sĩ
QUÁ TRÌNH NGHIÊN CỨU KHOA HỌC
Đề tài nghiên cứu khoa học
- 2021, Mô hình chấp nhận công nghệ và các yếu tố ảnh hưởng đến việc sử dụng phương tiện truyền thông xã hội: một nghiên cứu thực nghiệm ở Việt Nam, ĐT cấp trường
- 2021, Phương pháp tiếp cận triển khai chức năng chất lượng thông qua quản lý và phát triển công nghệ, ĐT cấp trường
Công trình khoa học đã công bố
- 2024, Understanding Heritage Religious Tourism in Vietnam, Routledge Handbook of Tourism and Hospitality Development in Vietnam
- 2024, The impact of brand leadership on online repurchase intention in Vietnam: the mediating role of trust and commitment, International Conference of Business Theories & Practices
- 2023, The Influence of Source Credibility and Inspiration on Tourists’ Travel Planning Through Travel Vlogs, Journal of Travel Research
- 2023, A bibliometric analysis of research on tourism content marketing: Background knowledge and thematic evolution, Heliyon
- 2023, A systematic literature review on travel planning through user-generated video, Journal of Vacation Marketing
- 2022, A Co-Word and Co-Citation Analysis of Digital Marketing Research , International Journal of Service Science, Management, Engineering, and Technology (IJSSMET)
- 2022, The Influence of Personality Traits on Intention to Purchase Green Products, International Journal of Service Science, Management, Engineering, and Technology (IJSSMET)
- 2022, How Perceived Risk and Suspicion Moderates the Relationship Between Information Source, eWOM, and Purchasing Decision, International Journal of Customer Relationship Marketing and Management (IJCRMM)
- 2022, Service-Dominant Logic: A Model of Service Satisfaction and Its Antecedents, European Journal of Business and Management Research
- 2021, A model of destination consumption, attitude, religious involvement, satisfaction, and revisit intention, Journal of Vacation Marketing
- 2021, Employee Theft Behavior: A Case Study of Five-Star Hotels in Vietnam, International Journal of Asian Business and Information Management (IJABIM)
- 2021, Technology acceptance model and factors affecting acceptance of social media: An empirical study in Vietnam, The Journal of Asian Finance, Economics and Business
- 2021, A Quality Function Deployment Approach Through Management and Technology Development, International Journal of Asian Business and Information Management
- 2020, Psychological and Relational Moderators for the Relationship Between Brand Equity and Its Consequences, Journal of Electronic Commerce in Organizations (JECO)