Nguyễn Minh Bình Phương

Tiến sĩ Quản trị


Thỉnh Giảng

Email: phuongnbm@ueh.edu.vn


QUÁ TRÌNH ĐÀO TẠO

  • 2024, Tiến sĩ, Quản trị, UEH
  • 2019, Thạc sĩ, Quản trị kinh doanh, Nanhua University

LĨNH VỰC ĐÀO TẠO - NGHIÊN CỨU

  • Đại học
    • ĐH - Kinh doanh (73401)
  • Thạc sĩ
    • ThS - Kinh doanh (83401)
      • ThS - Quản trị kinh doanh (8340101)
      • ThS - Kinh doanh thương mại (8340121)
  • Tiến sĩ
    • TS - Kinh doanh (93401)

QUÁ TRÌNH NGHIÊN CỨU KHOA HỌC

Đề tài nghiên cứu khoa học

  • 2021, Mô hình chấp nhận công nghệ và các yếu tố ảnh hưởng đến việc sử dụng phương tiện truyền thông xã hội: một nghiên cứu thực nghiệm ở Việt Nam, ĐT cấp trường
  • 2021, Phương pháp tiếp cận triển khai chức năng chất lượng thông qua quản lý và phát triển công nghệ, ĐT cấp trường

Công trình khoa học đã công bố

  • 2024, Understanding Heritage Religious Tourism in Vietnam, Routledge Handbook of Tourism and Hospitality Development in Vietnam
  • 2024, The impact of brand leadership on online repurchase intention in Vietnam: the mediating role of trust and commitment, International Conference of Business Theories & Practices
  • 2023, The Influence of Source Credibility and Inspiration on Tourists’ Travel Planning Through Travel Vlogs, Journal of Travel Research
  • 2023, A bibliometric analysis of research on tourism content marketing: Background knowledge and thematic evolution, Heliyon
  • 2023, A systematic literature review on travel planning through user-generated video, Journal of Vacation Marketing
  • 2022, A Co-Word and Co-Citation Analysis of Digital Marketing Research , International Journal of Service Science, Management, Engineering, and Technology (IJSSMET)
  • 2022, The Influence of Personality Traits on Intention to Purchase Green Products, International Journal of Service Science, Management, Engineering, and Technology (IJSSMET)
  • 2022, How Perceived Risk and Suspicion Moderates the Relationship Between Information Source, eWOM, and Purchasing Decision, International Journal of Customer Relationship Marketing and Management (IJCRMM)
  • 2022, Service-Dominant Logic: A Model of Service Satisfaction and Its Antecedents, European Journal of Business and Management Research
  • 2021, A model of destination consumption, attitude, religious involvement, satisfaction, and revisit intention, Journal of Vacation Marketing
  • 2021, Employee Theft Behavior: A Case Study of Five-Star Hotels in Vietnam, International Journal of Asian Business and Information Management (IJABIM)
  • 2021, Technology acceptance model and factors affecting acceptance of social media: An empirical study in Vietnam, The Journal of Asian Finance, Economics and Business
  • 2021, A Quality Function Deployment Approach Through Management and Technology Development, International Journal of Asian Business and Information Management
  • 2020, Psychological and Relational Moderators for the Relationship Between Brand Equity and Its Consequences, Journal of Electronic Commerce in Organizations (JECO)

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