Lê Quỳnh Hoa

Tiến sĩ Kinh doanh thương mại

KD - Khoa Kinh doanh quốc tế - Marketing

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QUÁ TRÌNH ĐÀO TẠO

• 2024, Tiến sĩ, Kinh doanh thương mại, UEH

LĨNH VỰC ĐÀO TẠO - NGHIÊN CỨU

• Đại học
  • ĐH - Quản trị kinh doanh (7340101)
  • ĐH - Kinh doanh quốc tế (7340120)
  • ĐH - Kinh doanh thương mại (7340121)
• Thạc sĩ
  • ThS - Quản trị kinh doanh (8340101)
  • ThS - Kinh doanh thương mại (8340121)
• Tiến sĩ
  • TS - Quản trị kinh doanh (9340101)
  • TS - Kinh doanh thương mại (9340121)

QUÁ TRÌNH NGHIÊN CỨU KHOA HỌC

Công trình khoa học đã công bố

• 2025, “Don’t judge a book by its cover”: enhancing perceived quality and purchase intention of ugly food via retailers’ strategies, British Food Journal
• 2025, Empowering service employees in the uncertain era: adaptive mechanisms for service ambidexterity and performance, Services Marketing Quarterly
• 2024, A self-regulatory adapting mechanism to changing work setting: Roles of playful work design and ambidexterity, Current Research in Behavioral Sciences
• 2024, Promoting university brand through student co-creation behaviors: the role of online brand posts, Journal of Trade Science
• 2023, Branding in higher education: a bibliometric analysis and research agenda, Journal of Marketing for Higher Education
• 2023, Brand posts and brand co-creation in higher education communities: a social communication process theory, Journal of Marketing for Higher Education
• 2022, Customer brand co-creation on social media: a systematic review, Marketing Intelligence & Planning
• 2022, Implementing eco-friendly export business strategy towards sustaining supply chain coordination and competitive advantage: Evidence from Vietnam’s seafood processing firms, Environmental Sustainability in Emerging Markets

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