Personal profile: Lê Quỳnh Hoa

Lê Quỳnh Hoa

Tiến sĩ kinh doanh thương mại

KD - Khoa Kinh doanh quốc tế - Marketing

Đại học
- ĐH - Quản trị kinh doanh (7340101)
- ĐH - Kinh doanh quốc tế (7340120)
- ĐH - Kinh doanh thương mại (7340121)
Thạc sĩ
- ThS - Quản trị kinh doanh (8340101)
- ThS - Kinh doanh thương mại (8340121)
Tiến sĩ
- TS - Quản trị kinh doanh (9340101)
- TS - Kinh doanh thương mại (9340121)

2025, “Don’t judge a book by its cover”: enhancing perceived quality and purchase intention of ugly food via retailers’ strategies, British Food Journal
2025, Empowering service employees in the uncertain era: adaptive mechanisms for service ambidexterity and performance, Services Marketing Quarterly
2024, A self-regulatory adapting mechanism to changing work setting: Roles of playful work design and ambidexterity, Current Research in Behavioral Sciences
2024, Promoting university brand through student co-creation behaviors: the role of online brand posts, Journal of Trade Science
2023, Branding in higher education: a bibliometric analysis and research agenda, Journal of Marketing for Higher Education
2023, Brand posts and brand co-creation in higher education communities: a social communication process theory, Journal of Marketing for Higher Education
2022, Customer brand co-creation on social media: a systematic review, Marketing Intelligence & Planning
2022, Implementing eco-friendly export business strategy towards sustaining supply chain coordination and competitive advantage: Evidence from Vietnam’s seafood processing firms, Environmental Sustainability in Emerging Markets